A comparison of the purchasing and consumption behavior of Slovenian and other Eastern European consumers

Article Abstract:

Purchasing habits and consumer behavior of Slovenians are compared to the purchasing habits and consumer behavior of other Eastern Europeans. This analysis evaluates the homogeneity of the Eastern European market.

Eastern Europe

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An international investigation of cultural and demographic effects on domestic retail loyalty

Article Abstract:

The effect of cultural and demographic issues on customer loyalty to local retailers. Men are more loyal to local retailers than women are.

World, Research, Methods, Retail industry, Retail trade, Demographic aspects, Customer loyalty, Women consumers, Men consumers

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The future is predictable for international marketers

Article Abstract:

Consumer behavior in different western European countries is studied for different products and services.

Western Europe, Forecasts and trends, International aspects, Column, Export marketing

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