A different kind of Middle Eastern conflict: Egyptian agencies are fighting the power of government-owned advertising and media titan

Article Abstract:

The marketing and Advertising in Cargo is mainly controlled by the government owned company Al-Ahram thus manipulating the market to suit itself, which does not allow healthy competition or development to take place. In an attempt to change things, rest of the multinational ad agencies have joined hand to face Al-Ahram; by creating a regulatory board parallel to the IAA, which is indirectly controlled by Al-Ahram.

Research Findings, Advertising, Egypt, Influence, Marketing industry, Marketing research, Endorsements, Independent regulatory commissions, Market research, Al Ahram Organisation

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The fine art of collaboration

Article Abstract:

Focusing on the success of Los Angeles based production house DNA, information is presented on how creative collaboration and a customer-centric perspective helps a business.

Management dynamics, California, Management-Creativity, Management, Company business management, Business creativity, DNA

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United they stand

Article Abstract:

Rebranding of United Farmers of Alberta, an agricultural co-operative, and its alliance with Adfarm, an agricultural ad agency, are discussed.

Canada, Services information, Services, Marketing, Company marketing practices, AdFarm, United Farmers of Alberta

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