A model for multiple brand choice

Article Abstract:

A simultaneous choice model that describes consumer selection of multiple brands is considered. Two empirical applications shows the determination of the brand demand functions by the model and gives quantitative insights into the competitive structure of the examined markets.

Consumer Behavior, Brand choice, Identification and classification, Consumer behaviour

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Electronic commerce, marketing channels and logistics platform- a wholesaler perspective

Article Abstract:

Usefulness of electronic commerce for development of marketing channels and improving logistical flexibility for wholesalers is discussed.

Sweden, Usage, Electronic commerce, E-commerce

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Electronic marketplaces: a literature review and a call for supply chain management research

Article Abstract:

Necessity of improving supply chain management of electronic marketplaces is discussed.

Denmark, Advertising Management-Electronic Media, Electronic marketing

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