A new dialogue: hoping to reverse sliding respondent rates, market researchers are finding new ways to engage consumers

Article Abstract:

Market researchers are aware that survey response rates are on the decline. A study that is brief, ensures the respondent's privacy, and impacts on a product or service's improvement is a motivating factor for survey participants.

Public affairs, Market Survey Techniques, Labor Distribution by Employer, Methods, Evaluation, Statistics, Public opinion, Survey response rates, Market surveys

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Your very own numbers

Article Abstract:

This report discusses how proprietary media research is gathering pace as more and more agencies and clients are using it to gain competitive advantage.

United States, Mass media surveys

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Market research liberated

Article Abstract:

The increasing usage of Internet in market research is discussed.

Usage, Internet, Technology application

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