A revival for coupons?

Article Abstract:

Transcontinental Publishing GT, based in Montreal, Canada, at the start of year 2000 launched a new form of coupon delivery aimed at women ages 25- 54. Called Clip n'Save, the new promotional vehicle is both a coupon and a form of advertising. Aneeta Ansari of Lactantia and Jonda Daukant of Higher Liner Foods, expect the coupon to have a higher redemption rate. According to Wayne Mouland of NCH Promotional Services, initial results indicate that response rates to Clip n'Save are two to three times higher that those in FSI.

Periodical Publishers, General & Consumer Periodicals

---

Rockport store takes younger path

Article Abstract:

Rockport Canada has launched a major branding campaign in Dec 2000 to commence with the opening of its first Canadian Rockport Concept Store in Toronto, Ontario's uptown Yonge and Eglinton district. The campaign aims to energize the brand's image beyond footwear, thereby reach new, more contemporay shoppers. The store, which opened Dec 6, 2000 offers customers 1,800 square feet of retail space, as well as in-store refloxology massage units and complimentary bottled water,

Shoe Stores, Rockport Canada

---

Eatons joining upscale bandwagon

Article Abstract:

Eatons of Canada is repositioning itself as an upscale retail chain by recreating the ambience of a specialy shop in its chain stores. Eatons will provide customers with personalized shoppers by appointment but free of charge. Consumers will also be treated to an extensive 'guest service' program, including carry-to-car service, courier and worldwide shipping services. Eatons credit card holders will also receive complementary gift- wrapping and coat checks.

Department Stores, Department Store Chains, Eatons of Canada Ltd.

Similar abstracts:

• Abstracts: Preparing America for compassionate conservatism. The selling of a candidate. The rat-race
• Abstracts: Bell puts $60-million ad job on the line. Campbell's targets upscale consumers. A baby step across the line
• Abstracts: Vying for Olympic souvenir gold. Business (class) as usual in airline ads. Sunoco adds fuel to loyalty card fire

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.