Bell puts $60-million ad job on the line

Article Abstract:

Bell Ontario could wrap up a review of its proposed consumer and business advertising assignments worth more than C$60 million by mid-summer 1998, given it does not face difficulties. A market share continuously dropping had affected the telecommunications company, which seeks to merge its Ontario account with a single agency. The review involved business and consumer advertising, as well as brand activities, creative and media, strategic positioning and the retail business. Bell Ontario accounts are currently handled by BBDO Canada, Cossette Communication-Marketing and Leo Burnett.

Communications, Broadcasting and Telecommunications, Company Planning/Goals, Advertising, Advertising Activity, Telecommunications industry, Article, Bell Ontario

---

A baby step across the line

Article Abstract:

HJ Heinz Co of Canada's agreement with the federal Competition Bureau will do little to change the competitive situation in the country's baby-food market. In late Aug 2000, Heinz signed a binding agreement to voluntarily stop various 'unfair marketing and selling practices' in the market. The agreement is an exercise in futility when Heinz's monopolization of the market is taken into account. Unless a player of comparable size, such as Gerber, decides to enter the market, the agreement does not guarantee more choices for consumers.

Government regulation (cont), Baby Food, H.J. Heinz Company of Canada

---

Campbell's targets upscale consumers

Article Abstract:

Campbell's Soup Co of Toronto, Canada, is targeting upscale consumers with its new four-step creations, including Mushroom Florida, Cheddary Broccoli Fritatta and Thai Vegetable Beef Stir Fry. A recipe contest called 'How Do You Cook With Campbell's?' has also been introduced that would feature one grand-prize winner's photo and recipe on the back of Campbell's Soup cans. It is being advertised through grocery store displays and the firm's Web site at www.campbellsoup.ca.

Marketing procedures, Canned Specialties, Campbell's Soup Co.

Similar abstracts:

• Abstracts: Virgin rolls out its mobile network in Singapore. Li Ka-shing targets U.K. wireless market. WAP Services to launch in Russia later this year
• Abstracts: Granada pays Euro30.6 million for 45% stake in Irish TV3. Gazprom seeks to dilute its stake in NTV Network. Mexico's Televisa to increase its Univision stake
• Abstracts: Post launches 'dramatic' cinema ad. L'Oreal targets 'look-conscious' guys. Full steam ahead for microbrewery
• Abstracts: European markets continue their strong run. Can Europe's rally fight on? Many old factors dragging down new currency
• Abstracts: AOL unit, Microsoft may form alliance. Amazon.com revenue to rise 42%

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.