A typology for evaluating branch-level perceptions of internal customer management processes within the UK clearing banks

Article Abstract:

UK clearing banks have been increasingly getting complaints about the quality of their financial services since the late 1980s. The employment of internal marketing could result in the closer integration of multi-function in all departments. There are very few basis which bankers can use to introduce internal marketing into their companies. A stronger internal customer orientation can be established by changing the existing style of management as well as restructuring and redirecting strategies from technical efficiency to addressing customer needs.

Financial Transactions Processing, Reserve, and Clearinghouse Activities, Functions related to deposit banking, Clearinghouse Assns, Analysis, Bank clearinghouses, Services, Customer service, Public relations

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Relationship marketing and the orientation customers require of suppliers

Article Abstract:

An evaluation of UK accounting firms by their customers, various manufacturing firms, is discussed.

Accounting, auditing, & bookkeeping, Accounting & Auditing Services, Accounting, Tax Preparation, Bookkeeping, and Payroll Services, Manufacturing industry, Manufacturing industries, Evaluation, Surveys, Accounting firms, Accounting services

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The application of a relationship marketing perspective in retail banking

Article Abstract:

Customer relationship management in UK banks is discussed.

Strategy & planning, Marketing procedures, Planning, Company business planning, Bank marketing, Customer relations

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