AGF gets patriotic for all-Canuck fund

Article Abstract:

AGF Funds Inc. recently introduced to the investment community its All Canada Funds, a diverse family of seven funds from all asset classes. The launch was supported by a cross-country roadshow that aimed to promote patriotism for Canada. Four keynote speakers were recruited by AGF in four cities to discuss their optimism on the Canadian economy. Meanwhile, AGF is also preparing to launch a consumer-focused print campaign for All Canada Funds in mid-November 1998. The campaign is being developed jointly by Sebastian and AGF agency of record Young & Rubicam.

Marketing procedures, Insurance, Insurance Carriers and Related Activities, Marketing/Advertising Methods, AGF Funds Inc.

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Nestle lets the products roll

Article Abstract:

Nestle Canada is set to release Nescafe Origins, its new coffee product, to the market in January 1999, in its bid to strengthen its position in the C$450.9-million coffee market in Canada. The new product, which was introduced along with other new Nestle products in October 1998, offers a better tasting instant brew that will feature four blends originating from the South Pacific, Colombia, Brazil and Costa Rica. The introduction of Origins is part of the company's new branding campaign that will see advertising created by MacLaren Cann Toronto in 1999.

Coffee and Tea Manufacturing, Instant Coffee, Nestle Canada Inc.

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UVO joins the New Age drinks market

Article Abstract:

Sweet Ripe Drinks of Mississauga, Ontario, is set to introduce in June 1998 six new beverage products under the UVO label. The UVO beverage products, which belong to the 'New Age' category of beverage products, will directly compete with product brands such as Frutopia and Snapple for a share of the market. The UVO beverage products are touted as a little non-sensical, off-the-wall and unique product that will cater to a target demographic of teenagers to people in their early twenties.

Soft Drink Manufacturing, Demographics, Bottled Nondiet Soft Drinks NEC, Soft drinks, Sweet Ripe Drinks, Frutopia, Snapple, UVO

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