AT & T's low-profile international campaign

Article Abstract:

In 1985, AT & T installed 21 percent of all telephone switching lines worldwide, but despite this market dominance, the company continues to follow a conservative advertising strategy within a market that is projected to be worth $20 billion by 1990 in Europe alone. AT & T advertising strategies parallel the company's products and services; consequently, there are separate campaigns for long-distance services, digital switching, UNIX software, and fiber optics products. The more conservative aspects of AT & T's advertising reflect a reluctance to jeopardize its relationships with 250 companies that are indigenous to the nations within which AT & T operates, companies with which AT & T has been forced to compete since the deregulation of the telecommunications industry in the U.S. in 1983.

T, International aspects, Advertising, Advertising campaigns, Telecommunications, American Telephone and Telegraph Co., Telecommunication

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Put your international bank to work for you

Article Abstract:

Recent technological innovations are making it possible for business managers to have greater control over bank services dealing with international trade negotiations. Exporters can already use the direct send method of collection to accelerate the process which can lessen several days from document transmittal time. Improved control over handling of documents and other processes can greatly benefit exporters since documents arrive faster with the faster transfer of goods. Moreover, goods, funds and information can be managed better through the cooperation of banks, customs brokers and foreign freight forwarders.

Bank holding companies, Banking industry, Analysis, Usage, Services, International banking, Export marketing

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The City's international business

Article Abstract:

The UK financial services industry is an important export, and London is one of the three major financial centres in the world. Most of the trade is in banking, not insurance as was the case before 1980. International demand for financial services is likely to grow, fuelled by higher standards of living and an ageing population needing more savings and insurance. Strongest competition to UK dominance comes from other EC countries such as France and Germany.

United Kingdom, Financial services industry, Financial services

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