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AUSTRIA: BANK AUSTRIA CHANGES ADVERTISING AGENTS

Article Abstract:

Bank Austria Creditanstalt is moving its advertising budget to the Hamburg-based agency Jung von Matt. Until now the big Austrian bank has ben working with the Austrian agency Demner und Merlicek. Bank Austria's parent HVB again cooperates with Wieden & Kennedy. It is estimated that since Bank Austria Creditanstalt is giving up its two-brand strategy, it may cut advertising expenditure by about 20%. Until now Bank Austria/Creditanstalt group has spent about Sch 1bn per year on advertising, corporate communication and sponsoring. Classical advertising accounts for a "three-digit million amount".

Publisher: Unabhaengige Tageszeitungs fuer Oesterreich
Publication Name: Presse
Subject: Business, international
ISSN:
Year: 2001
Germany, Advertising, Jung/Von Matt

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AUSTRIA: BANKS' PROFITS UP IN 2000

Article Abstract:

According to preliminary figures by the central bank Oesterreichische Nationalbank, the return on equity of Austrian banks rose from 7% to 9.5% in year 2000. Operating profit increased 27.1% to EUR 4.52bn. Profit for the year is estimated to have surged 41.4% to EUR 2.34bn. Operating revenue grew 11.9% and net interest revenue 7.1%. Provisions for bad debts increased 7.5% to EUR 1.94bn.

Publisher: Unabhaengige Tageszeitungs fuer Oesterreich
Publication Name: Presse
Subject: Business, international
ISSN:
Year: 2001
Sales, profits & dividends

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SWITZERLAND: BANK AUSTRIA SELLS TO AARGAU

Article Abstract:

Aargauische Kantonalbank has taken over Bank Austria Creditanstalt (Schweiz) AG. The sale of the Zurich-based bank was considered more lucrative than merging the bank with Ernst & Cie AG, a subsidiary of HypoVereinsbank , the parent of Bank Austria.

Publisher: Unabhaengige Tageszeitungs fuer Oesterreich
Publication Name: Presse
Subject: Business, international
ISSN:
Year: 2001
Asset sales & divestitures, Switzerland, Hypovereinsbank AG, Aargauische Kantonalbank

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Subjects list: Austria, Banks (Finance), Oesterreichische Nationalbank
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