AUSTRIA: BERTELSMANN EXPANDS BOOK DISTRIBUTION

Article Abstract:

Bertelsmann is to launch its second direct marketing channel in Austria. It is to offer mainly encyclopaedias through the "Verlagsservice fur Bildungssysteme". Bertelsmann has 750,000 members in the book club Donauland in Austria. About 330,000 of them are served by door-to-door representatives, another 150,000 by post, and the rest go to the few shops of the bookclub.

Strategy & planning, Bertelsmann AG

---

AUSTRIA: TELECOM PARTNERSHIP FOR BOOK CLUB

Article Abstract:

Buchgemeinschaft Donauland book club has entered a cooperation agreement with Multikom Austria Telekom. From April 2000 the 780,000 members of the book club can use the fixed-line telephony and internet services of Multikom. For this they need a multimedia telephone, which Multikom sells for Sch 990 rather than Sch 14,900.

Joint ventures, Telegraph & other communications, Wired Telecommunications Carriers, Telephone Communications, Telephone communications, exc. radio, Internet service providers, Telephone services, MultiKom Austria Telekom

---

AUSTRIA/GERMANY: TALKS ABOUT BOOK PRICE

Article Abstract:

Austrian Libro has agreed to stop with effect from 31 July 2000 the 20% discount on best-seller books sold to Germany via the internet. Under an agreement with publishers, Libro accepts to observe the fixing of book prices for the time being. However, the parties agreed to further talks in order to reach a compromise by October 2000.

Germany, Marketing procedures, Mail Order Houses, Mail order business

Similar abstracts:

• Abstracts: CZECHIA: ERSTE BANK WANTS CS BANK. AUSTRIA: WAP BANKING WITH BANK AUSTRIA. AUSTRIA: ERSTE BANK DEAL WITH STEIERMARKISCHE
• Abstracts: Repsol eyes European partners. Arco bid puts market over barrel. Duke pulls out of power struggle
• Abstracts: Doughty grabs Merrill man for dotcom debut. Moulton and Apax plan for a future apart. Scouring Europe for its dullest companies
• Abstracts: French resistance gives way to entente cordiale. Small fish in a big pond. Bougie knights serve up heavy metal
• Abstracts: AES agrees to buy Drax for 2.87 billion euros. E.ON and Powergen form a superpower. PowerGen will pay $3.2 billion cash to buy LG&E

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.