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AUSTRIA: OPTIMISM IN SPORTS EQUIPMENT TRADE

Article Abstract:

It is estimated that the sales of sports equipment in Austria will grow by no less than 10% in year 2000, following an 8% increase to Sch 14bn in 1999. There is a trend towards higher quality and thus more expensive products. Among the different sports, jogging and cycling are becoming more popular again. The big sports retail chains Sport 2000 and Hervis do not expect internet sales to gain no more than 5% of the turnover of the sports equipment trade in the next five years. However, Austrian sports equipment retailers are working on an internet portal, which will serve mainly as a source of information.

Publisher: Unabhaengige Tageszeitungs fuer Oesterreich
Publication Name: Presse
Subject: Business, international
ISSN:
Year: 2000
Marketing procedures

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AUSTRIA: HERVIS' GROWTH TARGETS

Article Abstract:

Austrian Salzburg-based Hervis, the sports equipment retail chain of the Spar group, is to increase the number of outlets from 56 to 75 by year 2003. By then turnover should reach Sch 4bn, up from Sch 2.07bn in 1999 and Sch 2.6bn in 2000. Since 1997 Hervis has increased selling area by 30% and turnover by 80%. The company attributes its success to concentration on sports products and especially popular sports. Moreover, Hervis has managed to gain more people under 30 as clients.

Publisher: Unabhaengige Tageszeitungs fuer Oesterreich
Publication Name: Presse
Subject: Business, international
ISSN:
Year: 2000
Strategy & planning

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AUSTRIA: BRIGHT OUTLOOK FOR SPORTS TRADE

Article Abstract:

Despite the fall of prices, the Wirtschaftskammer predicts the turnover of Austria's sports equipment trade to grow 7-8% in year 2000, following an increase from Sch 13bn to Sch 13.7bn in 1999. Gigasport, Hervis, Intersport and Sport 2000 hold 85% of the market between them.

Publisher: Unabhaengige Tageszeitungs fuer Oesterreich
Publication Name: Presse
Subject: Business, international
ISSN:
Year: 1999
Market information - general, Statistical Data Included

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Subjects list: Austria, Bicycle stores, Sporting goods stores
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