Paris Automotive Show aims to draw younger audience

Article Abstract:

the article is about the Paris Automotive Show, which is expected to attract 1.3 million visitors during the next two weeks. The organizers want to attract young people who would not ordinarily attend such a show. Havas Advertising's Euro RSCG BETC unit has created a TV and billboard ad campaign.

France, Account Activity, Euro RSCG BETC

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Ad picture gets darker

Article Abstract:

The article discusses the European advertising industry, which will probably get worse before it gets better. Early data on how much companies are spending on advertising in Europe in the second quarter shows that the advertising market may not improve until next year.

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About advertising: European advertisers target teens on the World Wide Web

Article Abstract:

A survey by Internet research firm Jupiter MMXI has found that teenagers are becoming more important for European advertisers, since the amount of time they spend on the Internet has increased at a rapid pace this year.

Demographics, Teenagers, Youth

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