Acer will nun auch sterreich erobern

Article Abstract:

Acer of Taiwan aims to raise its share of the Austrian personal computer market from 0.9% to 3% and is planning an advertising campaign with the slogan "Besser mit Acer" . In the notebook segment, Acer is the third-biggest supplier after Compaq and Toshiba. In future the company is to boost especially the sales of servers. Acer Austria expects a more than 50% increase in turnover to Sch 380mn in 1998, up from Sch 250mn in 1997, when the company made a double-digit loss. In the first quarter of 1998 Acer made a small profit in Austria.

Comment:

Aims to raise share of Austrian PC market from 0.9% to 3% & is planning advtg campaign w/ slogan, Better with Acer

Market share, Acer Inc., Article

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AUSTRIA: PC SALES DECLINING

Article Abstract:

According to IBM, the sales of PCs in Austria in the first half of 2001 decreased by 6%. Sales to private users dropped by 22%. Thus the development in Austria was more negative than on other European markets. In the second quarter, however, the sales of notebooks increased 23%. IBM reports a trend towards flat screens, non-complex internet access and network computing.

International Business Machines Corp., IBM

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AUSTRIA: COMPAQ, FUJITSU SIEMENS LEAD PC SALES

Article Abstract:

In year 2000, 610,223 personal computers were sold in Austria, up 12.4% from 1999. According to figures by ICD, the market was worth Sch 13.496bn. In value terms, Compaq was the market leader with sales of 120,313 PCs (up 19.7%) worth Sch 2.978bn. Fujitsu Siemens sold more computers, although its sales declined by 2.4% to 134,094 units worth Sch 2.33bn.

Compaq Computer Corp., CPQ

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