Action-based system to maintain customer loyalty

Article Abstract:

German telecommunications company Deutsche Telekom has successfully used the TRI:M system from Infratest Burke to measure, monitor and establish approaches to improving customer loyalty, according to director of marketing (business customers) Johannes Adler. The TRI:M index allows the company to assess the level of customer loyalty and identify possible areas of improvement. The system is currently divided into a national and a regional part, but the company also has plans for key account and internal parts.

Deutsche Telekom AG, Public relations, Speeches, lectures and essays, Transcript, Adler, Johannes

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Calling all to Singapore: trade officials to discuss telecom liberalization

Article Abstract:

The US is organizing a meeting of trade and telecommunications ministers in Singapore to discuss ways of accelerating the liberalization of the telecommunications market all over the world. The American government is urging other countries to open their national communications markets to foreign competition. FCC Chmn. Reed Hundt estimates that business in the global telecommunications market could expand from the current $50 billion annually to as much as $100 billion a year if the markets were liberalized.

International trade, Deregulation

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Buying loyalty versus building commitment: developing the optimum retention strategy

Article Abstract:

Customer brand loyalty depends on the customer's attitude towards the brand and continuing low price offers. Retailers need to understand why customers choose particular brands and the factors which make them change, such as the attraction of alternative products. Analysing customer involvement in product choice is also an important aspect of developing marketing strategies, especially with customers who have no particular commitment to brand choice.

Retail Store Chains, Consumer Behavior, Analysis, Management, Grocery industry, Grocery stores, Chain stores, Motivation research (Marketing)

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