Ad agencies are following clients in Asian expansion

Article Abstract:

Advertising agencies are expanding their networks in Asia to attract more accounts and win clients who are also moving rapidly into the region. Many agencies are even establishing wholly-owned offices. For instance, Foote, Cone and Belding has created a stronger network by putting up its own wholly-owned offices where government regulations allow it. The company works for Nestle SA in some Asian countries and is vying for the Southeast Asian business of US steakhouse chain Sizzler Restaurants International Inc.

Marketing, Asia, Foote, Cone and Belding Communications Inc.

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Singapore folks are talkin' 'bout a (phone) revolution

Article Abstract:

Singaporean advertising agency Monsoon Advertising has created an intriguing ad for MobilLink that uses footages of rallies in China's Tiananmen Square waving what Mao Tse Tsung's 'red books' as well as Nokia cellular phones. The ad's effectiveness is seen in the brisk sales of the products after it was shown on television. So far, it has not offended anyone's sensibilities and no protest has been lodged so far.

Radio & TV communications equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Wireless telephones, Contracts, Advertising, Cellular telephone equipment industry, Monsoon Advertising, MobilLink

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Asian ad-agency stocks may be a very tough sell

Article Abstract:

Several advertising agencies in Asia are reportedly planning on going public. However, many analysts agree that ad-agency stocks will be somewhat hard to sell at present. They state that the vast majority of Asian investors have little or no idea of the workings of the advertising business. Moreover, people who do have knowledge of the business are not likely to put their money in such a volatile industry.

Planning, Securities, Going public (Securities), Initial public offerings, Basic Advertising, Naga DDB Sdn. Bhd.

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