Moderating effect
Article Abstract:
Awareness campaigns of Educ'alcool, a non-profit organization that stresses on healthy drinking habits and dangers of alcohol abuse, are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising, Advertising Activity, Quebec, Consumer Education, Alcoholism, Alcohol education
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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The red menace
Article Abstract:
The marketing methods to be implemented by non-profit organizations to raise the funds and to be financially accountable are presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Canada, Methods, Cause marketing
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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Subjects list: Marketing, Company marketing practices, Nonprofit organizations
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