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Business, international

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Ad infusion

Article Abstract:

Canadian Blood Services is looking for new donors to donate blood to the needy people. Canadian Blood Services also formulating new marketing plan to spend $3.5 million on radio and television advertising. The plan to move away from using appeals and crisis management to proactive as marketing strategy is analyzed.

Author: Rendon, Paul-Mark
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
United States, Blood donors, Blood donation, Canadian Blood Services

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Dude where's my sign?

Article Abstract:

The efforts done by Rami Tabello, the founder of Illegal Signs, to terminate unlawful advertising inventories are presented.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Canada, Legal issues & crime, Forecasts, trends, outlooks, Executive changes & profiles, Legal/Government Regulation, Outdoor advertising services, Outdoor Advertising, Display Advertising, Officials and employees, Company legal issue, Cases, Forecasts and trends, Market trend/market analysis, Tabello, Rami

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The poker gamble

Article Abstract:

The effort of Unilever Canada to popularize poker as a promotional play in Canada is discussed.

Author: Daniels, Chris
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Unilever Canada Ltd.

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Subjects list: Marketing, Company marketing practices, Nonprofit organizations, Canada, Services
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