The main event
Article Abstract:
Event marketing, which can include sponsorship, street sampling, product launches, media events and promotions, is increasingly being favored by marketers to make an impact on consumers. An integrated approach of combining special events with traditional marketing is proving to be a good strategy.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Forecasts, trends, outlooks, Management dynamics, Public Affairs, Public Relations Methods, Management, Forecasts and trends, Market trend/market analysis, Public relations, Company business management, Event marketing
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Skeptical consumers
Article Abstract:
A survey of Canadian women was conducted to identify the companies that made the best effort to meet their needs as consumers. The results of the survey are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Women, Surveys
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Subjects list: Canada
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