Christmas in cyberspace

Article Abstract:

The growing interest among Canadian shoppers for shopping online during the holiday season and the security concerns, like online fraud, that are preventing them from doing so are discussed. The e-marketers need to increase consumer awareness about their brands to achieve successful sales.

General services, Safety and security measures, Technology application, Christmas business, Internet fraud, Internet marketing

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Social shopping

Article Abstract:

With reference to a study conducted by Blast Radius and Informa Research on 100 best online shopping destinations, the need for Canadian online retailers to tap the power of user participation in order to promote online shopping is discussed.

Marketing procedures, Rankings, Customer relations, Social participation, Online businesses

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Cosmic shopping

Article Abstract:

First experience with online shopping and its pitfalls and advantages are described.

Personal narratives, Economic aspects

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