Road work ahead
Article Abstract:
The article discusses the trends in mobile advertising in Canada and analyzes its potential in targeting customers.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
Evaluation, Advertising, Transit advertising, Advertising effectiveness
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Is measurement broken?
Article Abstract:
The need for measurement tools to analyze the changes and trends in mass media is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
PRINTING AND PUBLISHING, Radio and Television Broadcasting, Mass media industry, Mass media surveys
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2005
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Mobile matters
Article Abstract:
Increasing usage of mobile marketing is discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Advertising, Usage, Marketing industry, Mobile marketing
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
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Subjects list: Analysis, Canada, Forecasts and trends, Market trend/market analysis, Industry forecasts
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