Bring on the ads

Article Abstract:

The results of the study conducted by Marketing and Leger Marketing on the growth in advertising in Canada and consumer's acceptance of advertising techniques are presented.

Advertising and Related Services, Consumer Advertising, Growth, Company growth

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The fickle beer consumer

Article Abstract:

The findings of the survey conducted by Lager Marketing in April, on 1,500 Canadians, to study the role of advertising on beer preferences, are presented.

Influence, Marketing industry

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Make way for the 'ad pod'

Article Abstract:

The fourth annual media saturation survey from Marketing magazine reveals the rising popularity of podcast advertising in Canada.

Forecasts, trends, outlooks, Usage, Forecasts and trends, Market trend/market analysis, Internet/Web advertising, Internet advertising, Podcasting

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