Advances in export marketing theory and practice

Article Abstract:

One of the more interesting direction that marketing research needs to follow is in the conceptualization of research and the attending measurement of such conceptualization. Marketing research has concentrated on a few issues that essentially failed to measure the phonomena as a social construct. This failure is essentially tied to the flawed conceptualization of the problem which consequently failed to provide the framework for the study.

Editorial, Analysis, Evaluation, Research

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Reconsidering the problem of data equivalence in international marketing research: contrasting approaches based on CFA and the Rasch model for measurement

Article Abstract:

The authenticity of Rasch and CFA models used for addressing data equivalence problem in international market research projects is evaluated.

United States, Management dynamics, Market Research & Product Development, Methods, Models, Management, Company business management, Information management, Information accessibility, International marketing

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