Agency execs take consulting route
Article Abstract:
Advertising executives are resigning from their posts to form marketing consulting firms. Two examples are Andy Macaulay, VP and director of strategic planing of Roche Macaulay and Partners, and Geoff Arnold, managing director of Publicis Source. They are starting their consultancies outside of advertising agencies such as MacLaren McCann who is funding Arnoldi to be in a better position to help clients, something they believe cannot be delivered within an ad agency's structure.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
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Communique is unfazed by losses
Article Abstract:
Toronto, Ontario-based Communique Group insists that its standing and the that of corporate parent Envoy Communications Group have been unaffected by the loss of three major accunts that collectively spent more than $16 million on advertising in 1998. The losses, however, have attracted the attention of the industry. An industry executive has attributed Communique Group's account losses to the advertising agency's breakneck expansion program since 1996.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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Account move mania kicks off 2000
Article Abstract:
More than a billion dollars worth of business transferred among Canadian advertising agencies during the first quarter of 2000 compared to just $83.6 million for the same quarter in 1999. Among the agencies with largest account transfers were M2 Universal with C$58.7 million, Palmer Jarvis DDB and TBWA Chiat/Day both with C$30 million and Ammirati Puris with C$25 million.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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