Agency numbers nosedive

Article Abstract:

There are only 60 advertising agencies doing business in Indonesia vs the 250 which used to operate in the country, stated industry analysts. The trend is linked to the ongoing economic and political turmoil in the country. Adwork! Euro RSGC managing director Triawan Munaf believes that more advertising agencies will choose to shut down if conflict continues in Indonesia. Agencies found it hard to get paid for their work for clients, noted Munaf. Another problem is that many advertisers chose to eliminate advertising or reduce their advertising budgets, indicated Indonesian Association of Advertising Agencies chairman Yusca Ismail.

Advertising Agencies, Research Findings, Advertising, Agencies, Geographic, Adwork! Euro RSGC

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Green light for foreign media

Article Abstract:

The Indonesian government has approved the entry of the Asian Wall Street Journal (AWSJ) and the International Herald Tribune (IHT) as joint ventures with local companies. The AWSJ will begin printing in November 1998 in Jakarta, Indonesia, following a contract with PTY Gramedia,the largest printing company in Indonesia. The publication hopes to increase its circulation to more than 5,000 from just under 3,500. The IHT, which did not announce plans to print in Indonesia, is expected to enter the country soon. A government agency is considering whether to allow foreign investments in the country's media companies.

Newspaper Publishers, Print Media, Legal/Government Regulation, Daily & Sunday Newspapers, Daily newspapers

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Bold TV launch in face of crisis

Article Abstract:

Media Indonesia is making a bold move in the face of economic and political instability with a plan to launch a TV news station named Metro TV. The company, a leading publisher in Indonesia, will make an initial investment totaling $20 million in the news station, which will be fully operational by Nov 1999. The content of the new station will be 60% news- based and other contents to be added gradually.

Television Broadcasting, Services introduction, TV Stations, Media Indonesia

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