Aging adventurers

Article Abstract:

The emerging trend of adventure travel among baby boomers, as per the results of a survey by The American Association for Retired People, is discussed.

Surveys, Baby boom generation, Adventure travel

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Getting to know you

Article Abstract:

Profits gained by retailers based on purchasing behavior of customers by offering nice customer relationship management initiatives are presented.

Forecasts, trends, outlooks, Sales & consumption, Marketing procedures, Retail Trade, Retail industry, Forecasts and trends, Market trend/market analysis, Customer relationship management, Customer relations, Industry sales and revenue

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Measuring emotions

Article Abstract:

The process of measuring emotional levels in consumer behaviors for better marketing management is discussed.

Consumer Behavior, Marketing Management, Administration of Marketing, Methods, Evaluation, Measurement, Emotions, Consumer behaviour

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