Air fresheners & insecticides

Article Abstract:

The U.K. market for air fresheners and household insecticides reached 119 million pounds sterling in 1993, against 106 million pounds sterling in 1992. Air fresheners account for most of the market, with 1993 sales totalling 106 million pounds sterling. The value of the market has been boosted by the increasing popularity of high-value products, such as pot pourris and plug-ins. The air-freshener sector is dominated by Reckitt & Colman and S.C. Johnson. The insecticide market is led by Sara Lee's Vapona with a 30% value share.

Supply and demand

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Air fresheners & insecticides

Article Abstract:

A report focusing on two sectors of the household care market namely air fresheners subdivided into candles, gels, car, spray and electric air fresheners and the insecticides category which has coils, baits, spray/aerosol, electric and other insecticides is presented. The growth in market share, new product developments and company profiles with their brand names, retail distribution and value retail sales forecast from 2002-2007 in the two sectors is provided.

Marketing procedures, Research Findings, Market Research, Insecticides, Market Research & Product Development, Marketing research

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Air fresheners & insecticides: part 2

Article Abstract:

Sara Lee and Dylon International products rank among the leading insecticide and air freshener brands in the UK. An overview of industry is given, including market data and company profiles.

United Kingdom, Industry Overview, Statistics

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