Building north-south links

Article Abstract:

Since Canada and U. S. consumers share many common media interests, including television programs, magazines and music on radio stations, it would prove strategic for multinational advertisers to align their media campaigns across North America.

Strategy & planning, Management dynamics, Advertising, PRINTING AND PUBLISHING, Radio and Television Broadcasting, North America, Advertising Activity, Multinational Corporations, Management, Planning, Mass media industry, International business enterprises, Influence, Company business management, Company business planning

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Address unknown: the expansion of Calgary's Ad Rodeo to include all the Prairie provinces shows creative thinking can't be associated with any one place

Article Abstract:

The growth of the advertising industry in the Prairie Provinces of Canada is discussed.

Alberta, Industry Overview, Economic aspects, Achievements and awards, Marketing industry, Growth, Calgary, Alberta, Company growth, Prairie Provinces

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