All in the family

Article Abstract:

Buyout deals that have occurred in Canada's advertising industry in the past 12 years have resulted in a situation where rival companies find themselves using the same agency family. Mercedes-Benz Canada and General Motors both use ad agencies owned by Interpublic Group of Cos. while Chrysler, Nissan and Honda all use agencies linked with Omnicom. The growing concentration of ownerships of top ad agencies in the hands of a small number of global ad conglomerates are not worrying clients. The reason is because marketers appear confident that the agencies can operate independently and prevent sharing of information about their respective clients.

Market information - general, Advertising Agencies, Agency Planning/Goals, Article

---

Y'all come back now, ya hear?

Article Abstract:

Canadian automakers have began throwing parties for their clients, inviting them to community projects and offering free skiing in an effort to take customer relationship to the next level. The marketing program, designed for Canadian consumers who keep their cars for an average of 8.4 years before buying a replacement, is aimed at fostering the same loyalty that Canadian's put on their beer brands. Through such efforts, carmakers are hoping that Canadians will automatically think of them when the times comes to replace their old vehicles.

Marketing procedures, Automobile Manufacturing, Automobiles

---

Cossette widens its lead

Article Abstract:

Cossette Communication Group Inc of Quebec City, Quebec, has retained the distinction of being the biggest marketing communications company in Canada with revenues of C$94.1 million in 1999. The performance, an increase of $14.2% compared to 1998 figures, places the company ahead by C$23 million from nearest rival Mclaren McCann. McLaren's 1999 performance, an increase of 17.2% from 1998 levels to C$71.1 million, placed it ahead of Young and Rubicam who drops to third place.

Sales & consumption, Process, Physical Distribution, and Logistics Consulting Services, Marketing Consulting Services, Cossette Communication Group Inc.

Similar abstracts:

• Abstracts: Survival of the fittest. Cossette's next move. Cossette gets its U.S. agency at last
• Abstracts: Keeping it in the family. Flight from the north. Gateway to Europe
• Abstracts: Stuck deep in the red. Eurotrends. The industrialized world sits on a demographic powder-keg set on a short fuse
• Abstracts: Caught in the web. The failure of new media. Can you?
• Abstracts: Caning the teachers. Journey up the learning curve. Ripon's choice

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.