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Business, international

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An auction model arising from an internet search service provider

Article Abstract:

A one-stage game method for optimal bidding, for a company that wishes to appear first in the internet search results provided by search engines, is presented.

Author: Tang, Christopher S., Lim, Wei Shi
Publisher: Elsevier B.V.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2006
Methods, Internet/Web advertising, Internet advertising, Letting of contracts, Competitive bidding

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A duopoly model with heterogeneous congestion-sensitive customers

Article Abstract:

Consumer behavior towards congestion in a duopoly market, using game theory, is analyzed.

Author: Timmer, Judith, Mandjes, Michel
Publisher: Elsevier B.V.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2007
Consumer Behavior, Duopolies, Consumer behaviour

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Raid games across a set with cyclic order

Article Abstract:

Game theory is applied to a two-person zero-sum game set in a cyclic order.

Author: Zoroa, Noemi, Zoroa, Procopio, Fernandez-Saez, M. Jose
Publisher: Elsevier B.V.
Publication Name: European Journal of Operational Research
Subject: Business, international
ISSN: 0377-2217
Year: 2003
Games of strategy (Mathematics)

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Subjects list: Usage, Game theory, Research
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