An increased profile

Article Abstract:

Marketers are finding it more strategic for their businesses to switch expenditures from conventional advertising to public relations. The Toronto-based premium drinks company, Diageo CanadaEs PR program u Guinness Party of Canada u has proved a huge success. Diageo Canada has increased its PR budget six-times in the last few years and is currently investing well over six figures annually. BMW Canada is increasingly using PR for its campaigns.

Motor vehicles and car bodies, Public affairs, Distilled and blended liquors, Public Relations Methods, Beer, Wine & Liquor, Whsle, Beer, Wine, and Distilled Alcoholic Beverage Wholesalers, Alcoholic beverage industry, Automobile industry, Public relations, Company public relations, BMW Canada Inc., Diageo Canada Inc.

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The bounce factor

Article Abstract:

Web marketers shifting their focus from plain number of page views to the rate of users returning to the previous web page, which is called bounce rate. Understanding bounce rates can help advertisers to develop a better design for their websites, such as the inclusion of landing pages. The proper way of testing customer engagement to a website is provided.

Consumer Behavior, Design and construction, Company Web site/Web page, Web sites (World Wide Web), Web sites, Internet/Web advertising, Internet advertising, Consumer behaviour, User statistics

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Tiny screen, huge potential

Article Abstract:

The market size and benefits of video advertising on mobile phones is discussed.

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, Cellular Mobile Tel Equip, Usage, Cellular telephones, Wireless telephones, Market size, Wireless telephone, Wireless voice/data device, Video tape advertising, Videotape advertising, Mobile marketing

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