Anheuser-Busch deal to make and sell beer in India pits brewer against European rivals

Article Abstract:

America's biggest brewer, Anheuser-Busch Cos. is entering the Indian market to be able to catch up with its European counterparts Carlsberg AS and Heineken NV. Shaw Wallace Co. in Bombay shall be the sole distributor of Budweiser beer which Anheuser-Busch produces. Anheuser-Busch believes economic reforms in Indian will continue and that consumption of beer will increase. The performance of Budweiser in India would indicate whether American or European beer is more effective in selling beer in India.

Foreign operations, India

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Carlsberg catches flak in Hong Kong for airing ad that many say is sexist

Article Abstract:

Carlsberg A.S. has been labelled sexist by critics who disapprove of the brewing company's latest commercial. Carlsberg's 60-second spot features young Chinese men describing what they appreciate most about women's legs. Suggestive shots of shapely female legs flash on screen as the men converse. The commercial has incurred the ire of both male and female drinkers, advertising executives and women's groups. The commercial was meant to increase Carlsberg's competitive edge in the Hong Kong market.

Analysis, Carlsberg A/S, Advertising

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International unit of Anheuser-Busch acquires 80% stake in Chinese brewery

Article Abstract:

Anheuser-Busch Companies Inc. has acquired an 80% stake in a brewery in Wuhan, China, which will be called Budweiser Wuhan International Brewing Co. The brewery will start producing Budweiser beer in May 1995. The brewery's original stakeholders are four Chinese and three German companies. They will retain a 20% stake. Anheuser-Busch had earlier acquired a 5% stake worth about $16.4 million in Tsingtao Brewery Co., China's largest brewery.

Beer & Ale, China, Mergers, acquisitions and divestments

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