Anti-smoking ads to get aggressive

Article Abstract:

Health Canada will test three US-made 'denormalization' TV ads, in an effort to beef up its anti-smoking campaign. The style of the ads is called denormalization because they portray the tobacco industry as exploiting the youth by romanticizing smoking. Tracy Schoales, Health Canada's management consultant, said the organization would have a better idea of its anti-smoking campaign after the commercials have been tested. The ads would be aired first in Halifax, Nova Scotia, Toronto, Ontario, and Saskatoon, Saskatchewan.

Outpatient Mental Health and Substance Abuse Centers, Antismoking Programs, Smoking cessation

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Wool is a clear Olympic winner

Article Abstract:

The Woolmark Co has launched a high-profile marketing campaign aimed at highlighting the versatility of wool. The advertisement is in response to the depressed demand for wool. Television commercials show Errol the Merino ram, in training for the Olympics. At the end of the commercial, it's the wool off Errol's back that puts Woolmark in the Olympics. The campaign to promote wool will continue with uniforms and other wool products, touring around shopping malls across Australia following the Olympics.

Australia, Sheep Farming, Wool, Woolmark Co.

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Moo-ving some merchandise

Article Abstract:

Cows Inc, based in Prince Edward Island, Canada, has grown from one small ice cream kiosk in the island's tourist resort to several stores across the country. Part of the company's success is a T-shirt line that features cow images. Cows Inc's employees began wearing the T-shirts in 1985. In 1987, Cows Inc launched its own T-shirt line and in 1991, formed a mail- order division. Although the company does not reveal financial data, clothing sales alone are estimated to be worth a million dollars.

Ice Cream and Frozen Dessert Manufacturing, Ice Cream, Cows Inc.

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