Assessing core intangible resources

Article Abstract:

The strategic analysis technique that examines the core intangible resource profile of a firm as a platform for sustainable competitive advantage is presented. One of the most difficult challenges that resource-based strategists face, understanding the drivers of sustainable competitive advantage is also elucidated.

Intangible property, Intangible assets

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Crafting strategy imaginatively: lessons learnt from Siemens

Article Abstract:

A case study of Siemens is considered to understand the Roos and Victor's conceptual framework for concrete strategy making process.The role of creativity and imagination in strategy making is discussed.

Europe, Case studies, Creative ability, Creativity, Imagination, Imagination (Philosophy)

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Strategic planning as a contributor to strategic change: A generative model

Article Abstract:

An alternative strategic planning process model is proposed which links planning processes with new views of competitive advantage.

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