Assessing measurement invariance of export market orientation: a study of Chinese and non-Chinese firms in China

Article Abstract:

A study was conducted to examine measurement invariance of the export market orientation (EMO) and export performance (EP) constructs of Chinese and non-Chinese export companies in China. Findings show that both the EP and EMO scales are invariant between Chinese and non-Chinese export firms. Results also show that in order for Chinese firms to achieve higher EP, they should focus on export intelligence responsiveness.

Foreign trade, Science & research, Intnl Marketing, Research, International trade, Export marketing, Report

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Exploratory and exploitative learning in new product development: a social capital perspective on new technology ventures in China

Article Abstract:

The role of social capital and external relationships in improving the performance of new product development during research and development ventures in China is presented.

Research and Development in the Physical, Engineering, and Life Sciences, Scientific Research and Development Services, Commercial physical research, Research & Development-Industry, Product Development, Science, Research & Development, Market Research & Product Development, Methods, Analysis, Research and development, Industrial research, Learning, Time to market

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Market share performance of foreign and domestic brands in China

Article Abstract:

A study examines external market forces on the market share performance of foreign and domestic brands in China.

Foreign operations, Market share, Venture Analysis, Business enterprises, Brand name products, Brand names, Company market share

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