Assessing national identity in Russia between generations using the national identity scale

Article Abstract:

A study examining the structure of national identity (NATID) scale, in Russia, is presented. Using the group analysis, each component of the NATID scale-national heritage, cultural homogeneity, belief system, and consumer ethnocentrism, is examined. It is understood that, while Soviet Russians reached the 'age of socialization' at a time when Soviet Russia was in tact, contemporary Russians reached this age during Gorbachev and Yeltsins era.

Russia, Demographic aspects, Soviets (People), National identity

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Market orientation and management practices in Ghanaian firms: revisiting the Jaworski and Kohli framework

Article Abstract:

The famous framework that was advanced by Jaworski and Kohli has contributed much to the study of market orientation. But the model has been most commonly applied to developed countries. The results of the application of the framework for the study of market orientation and management practices of the firms of Ghana are presented.

Marketing Management, Ghana, Operations Research, Administration of Marketing, Methods, Usage, Evaluation, Management research, Marketing, Marketing models

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Executive insights: market orientation of Mexican companies

Article Abstract:

The role played by various parameters like company size, kind of product, application of a marketing plan, etc. in regulating market orientation is probed. The probe is based on a study of an industrial region of northern Mexico.

Mexico

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