Astral, Corus re-edit movie brands

Article Abstract:

Astral Media and Corus Entertainment have rebranded their TV networks, which now feature new logos, on-air appearances, programs, Web sites and redesigned TV guides. Astral has implemented new brand identities for its three pay TV networks, The Movie Network, moviepix and Super Ecran. On the other hand, Corus has put its Superchannel and Movie Max! networks under the Movie Central brand, which will have six genre-based channels.

Cable Networks, Cable TV Entertainment Networks, Cable networks (Television), Entertainment networks (Television), Astral Media Inc.

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The boom in dot-com ads

Article Abstract:

Canadian online companies have become one of the fastest-growing categories of TV ad spending. Marketing and advertising firms say that it is logical for dot-com companies to increase their TV ad spending since Canadians spend significanlty more time watching TV that reading newspapers of listening to the radio. However, they cautioned that a TV ad could also be detrimental for a dot-com firm if the medium is not properly used.

On-Line Information Services, Videotex & Teletext

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Air Canada promotes its high points

Article Abstract:

Air Canada has launched its 'Back to Basic's marketing campaign on television to remind consumers that the airline is the best choice for travel, as well as help them forget previous unpleasantries. Each of the nine 30-second television spots depicts one of the features consumers say they want from the Montreal, Quebec-based airline and the company's response.

Scheduled Passenger Air Transportation, Local Air Service, Regional airlines, Air Canada

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