Athlete phobia

Article Abstract:

Canadian firms and marketers tend to avoid sponsorships for Canadian athletes because of some misconceptions. The misconceptions are that athletes are already earning enough money to support their careers, there is no guaranteed results from a corporate athletic program and that an association with athlete could result in a bad image should the athlete use banned substances. While some of the concerns are understandable, firms should realize that support for athletes is a realization that they can teach about life, perseverance, passsion, pride, dedication and determination.

Sales Promotion-Sports, Sports sponsorship

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Look out below

Article Abstract:

The increasing investments in small and medium marketing agencies of Canada are discussed.

Advertising, Evaluation, Finance, Investments, Marketing industry, Company financing, Small and medium sized companies

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One vision, one brand

Article Abstract:

Siemens has the challenge of managing a business with many diverse branches.

Diversified Companies, Germany, Company Planning/Goals, Siemens AG

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