Attributions of noncooperative incidents and response strategies: the role of national character

Article Abstract:

The development of a model for the enhancement of the economic and relationship equity in global business enterprises, based on the correct attribution of noncooperative incidents and adoption of the appropriate response strategies, is described.

United States, Management Development, Models, Analysis, Employee attitudes, Employees

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The influence of individual and firm level social capital of marketing managers in a firm's global network

Article Abstract:

Three types of firm level social capital u customer, business partner and governing agency, based on individual social capital is used to study its role in enhancing a firm's global network.

Alliances, partnerships, Alliances and partnerships, Customer relations

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From foreign investors to strategic insiders: shifting parameters, prescriptions and paradigms for MNCs in China

Article Abstract:

The impact of China's shift in regulatory controls on the changing marketing strategies of multinational corporations to face competition is discussed.

China, Government expenditures, Multinational Corporations, Competition (Economics), International business enterprises, Economic policy

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