Austria: Future of AUA

Article Abstract:

According to a report from A.T.Kearney, only international airlines such as Lufthansa, British Airways or Air France will be able to survive. Smaller national carriers like AUA (Austrian Airlines) are only likely to survive if they form alliances or concentrate on niche markets. One option would be to concentrate on the domestic and European markets. In the future the AUA hopes to involve itself more with Lufthansa, and other members of the Star Alliance, such as United, which could result in passengers from the US, Bangkok, Kuala Lumpar and Tokyo. AUA must try to offer a different service from its cheap competitors Ryanair and Easyjet, which are both set to expand rapidly. Moves by AUA to re-use Lauda Air for charter flights, and to act as regional provider for the big alliance partners are seen as the right way forward.

Strategy & planning, Air Transportation, Scheduled, And Air Courier Services

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AUSTRIA: NEW NORTH AMERICAN PARTNER FOR AUA

Article Abstract:

Delta Airlines, which is ending cooperation with Swissair and Austrian Airlines (AUA) and has entered a partnership with Air France, is expected to stop flights to Vienna. The US airline is closing its city office in Vienna at the end of November 1999 and the airport counter a month later. The Austrian sales office will close at the end of March 2000. Vienna Airport is, however, trying to persuade Delta Airlines, the biggest airline in terms of passenger numbers, not to abandon the airport. Meanwhile Air Canada, AUA's partner in Star Alliance, will be represented by the Austrian carrier. Air Canada is to close its own service centre in Vienna at the end of November 1999.

United States, France, Switzerland, Strategic alliances, Services discontinued, Delta Air Lines Inc., Swissair, Air France KLM S.A.

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AUSTRIA/UK: LONDON-SALZBURG WITH BA

Article Abstract:

On 19 November 1999 British Airways is starting direct flights on the route Salzburg-London Gatwick. The connection will be served Tuesdays, Fridays, Saturdays and Sundays. In order to be profitable, the flights need a business passenger rate of no less than 40%. British Airways is setting hopes also on freight on the route. Lauda Air discontinued its direct flights between Salzburg and London a year ago.

United Kingdom, Services introduction, Passenger Air Transport, British Airways PLC

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