Austria: Mobilkom loses market share

Article Abstract:

In the first half of 2001 Mobilkom Austria saw its share of the Austrian mobile phone market fall slightly, although the subsidiary of Telekom Austria gained 38% of the 955,000 new mobile phone users. Max.mobil gained 25%, One 24% and Tele.ring 13%. The company concentrated marketing on the business client segment. Mobilkom head Boris Nemsic does not expect UMTS to become a mass market before 2004, and even then voice telephony will dominate. For GPRS, Mobilkom has gained 3,000 clients.

Marketing procedures, Mobilkom Austria

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AUSTRIA: LOSSES FOR MOBILE PHONE OPERATORS

Article Abstract:

With the Austrian market for mobile telephony approaching saturation, gaining new clients becomes increasingly costly for the operators. It is estimated at that by the end of 2000 about two-thirds of Austrian will have a mobile phone. While having to digest massive investments in GSM, the operators are faced with spending of up to Sch 80bn in UMTS networks. Die Presse estimates that Max.mobil will make a loss of Sch 1.7bn in year 2000, One more than Sch 3bn and Tele.ring an operating loss of Sch 1bn. Meanwhile the market leader Mobilkom Austria is expected to make a profit of about Sch 2bn.

ONE

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AUSTRIA: MOBILKOM RESULTS FOR 1999

Article Abstract:

Heinz Sundt, new head of Telekom Austria, expects the mobile phone subsidiary Mobilkom to retain a market share of around 45% in the longer term. Currently the share is 53%. In 1999 Mobilkom saw turnover rise by one-third to Sch 16.9bn. The 20% fall in operating profit to Sch 2.5bn is explained with the start-up losses of VIPnet in Croatia, which amounted to Sch 550mn.

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