BACK TO SCHOOL, WITH PLEASURE
Article Abstract:
In a bid to find an alternative domestic business. ITC's Welcome Group has introduced Nostalgia Marketing. The group's Mughal Sheraton hotel at Agra was recently the venue for a nostalgic reunion to 81 ex-students of the Doon School of Dehra Dun. The Welcome Alumni programme was organised between May 21 and 24, 1998. The school days theme was highlighted in the package with options of single and double occupancy including meals. The hotel also offered a 30 percent discount on all other hotel services. The hotels plans to apply the programme on a region wise basis. (uh)
Comment:
Introduces Nostalgia Marketing & plans to apply the program on a region-wide basis
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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TAJ GROUP SETS UP UNIT TO MONITOR HOTEL OPERATIONS
Article Abstract:
The Taj group has set up a division called Corporate Operations and Standards Group to monitor the operations and support systems of the Taj chain of hotels. The Taj group has a chain of 45 hotels under the brands of leisure, luxury and resort. The new division will establish and implement quality control standards in accordance with the defined brands. The group plans to train its employees abroad so as to adopt service standards followed by the best hotels in the world. (khr)
Comment:
Sets up division called Corporate Operations & Standards Group to monitor operations & support systems of Taj chain of hotels
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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SUN'N'SAND OPENS NEW HOTEL AT SHIRDI
Article Abstract:
Sun'N'Sand has set up a deluxe hotel with 100 rooms in Shirdi. The hotel offers facilities like swimming pool, health club, gymnasium, sports and business communications. It has opened a sales office in Hyderabad as 60 percent of pilgrims who visit Shirdi come from Andhra Pradesh. (rk)(m)
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1999
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