B.C. Dairy guts campaign

Article Abstract:

Palmer Jarvis DDB's youth marketing division, KidThink, created ads for the B.C. Dairy Foundation that show young people with heads and feet and nothing else. It's expected that kids will get the message, that of not taking one's body for granted, that it needs proper nurishment.

Marketing procedures, Fluid Milk & Cream, Fluid Milk Manufacturing, Advertising, Services information, Advertising Activity, Targets & Markets, Packaged Milk & Cream, Innovations, Services, Marketing, Demographic aspects, Milk, Palmer Jarvis DDB, Target marketing, Milk, Remade, B.C. Dairy Foundation

---

A quiet quarter for account moves

Article Abstract:

Approximately $26.7 million in new business was won by advertising agencies in 2003's first quarter, as compared to 2001's $124.3 million and 2002's $168.1 million. Estimates were derived from Marketing Magazine's January 10, 2003 to March 31, 2003's figures.

Sales & consumption, World, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Printing & Publishing, Labor Distribution by Employer, Publishing industry, Finance, Statistics, Marketing industry, Industry sales and revenue, Marketing (Periodical)

---

Crying wolf

Article Abstract:

The blame for the recent closure of Flavor, belonging to the Wolf Group, was squarely laid on the economy. A cross-section of the industry is however, apportioning equal blame on Larry WolfEs lack of vision.

Plant shutdown, Management dynamics, Management, Influence, Economic conditions, Executives, Company business management, Wolf Group, Facility closures, Wolf, Larry

Similar abstracts:

• Abstracts: Rich Thais, poor Thais. Cooling off. Back to business: Bangkok tries to keep economy on course
• Abstracts: No ban on Tiger-talk. Cornered in Colombo. Tiger's prey
• Abstracts: HSBC bets big on China. Crude pressure. Tenency rights
• Abstracts: Open house. Centrist politics
• Abstracts: BP hurt by low output, prices: earnings decline 22%; spending outlook lifted amid problems in U.S. STMicroelectronics to miss profit goal

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.