The brand CEO
Article Abstract:
The crucial role played by a CEO in building corporate brand reputation is analyzed, focusing on the recent innovative strategy of BMWEs president and CEO Hendrik von Kuenheim.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Management dynamics, Analysis, Management, Product management, Chief executive officers, Company business management, Kuenheim, Hendrik von
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
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Question and answers
Article Abstract:
Views of Jan-Christiaan Koenders, director of brand communications and group marketing services at BMW AG about its future marketing plans are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Services information, Services, Beliefs, opinions and attitudes, Koenders, Jan-Christiaan
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Subjects list: Officials and employees, Germany, Marketing, Transportation equipment industry, BMW AG, Company marketing practices, Automotive industry
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