Manly magazines

Article Abstract:

With the recent purchase of Avid Media, Transcontinental Media acquired four consumer titles, including Outdoor Canada, Canada Gardening, Canadian, Home Workshop and Canadian Home & Country. Outdoor Canada, which is a hunting, fishing and heritage sports title, will add to the list of magazines that the organization is catering exclusively for the male audience.

Acquisitions & mergers, Periodical Publishers, PRINTING AND PUBLISHING, Publishing, Publishing Industries, Men's Periodicals, Printing & Publishing, Periodicals, Targets & Markets, Publishing industry, Mergers, acquisitions and divestments, Company acquisition/merger, Men's magazines, Target marketing, Transcontinental Media Inc.

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Idol worship

Article Abstract:

LEOreal sponsored Canadian Idol attracted a viewer ship of 3.6 million. LEOreal used ad integration during the show and got maximum exposure for its product range and boosted sales by more than 20%. Looking at the response Canadian Idol is slated for a comeback.

France, Financial management, Toilet preparations, Finance, Company investment, Investments, Television programs, Cosmetics industry, Company financing, L'Oreal Paris

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Editorial's last stand?

Article Abstract:

The unconventional demands made by advertisers for product placement in magazines are analyzed.

Strategy & planning, Planning, Advertising, Company business planning, Product placement

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