Marketing menage a trois

Article Abstract:

With the recent entry of Cialis and Levitra, Viagra is facing two new global competitors in the Canadian market. The past few months have witnessed a fierce marketing war between the three brands.

Product introduction, New Products/Services, Pharmaceutical preparations, Pharmaceutical industry, Marketing, Company marketing practices, Aphrodisiacs

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God and marketing

Article Abstract:

Advertisers should take care that they do not hurt the sentiments of anyone. The impact of such advertisements is discussed and also that most of the times these are read and understood wrongly.

Influence, Advertising, Consumers

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Satisfaction

Article Abstract:

Findings of Longwoods' Ad Trac survey, on client satisfaction with advertising agencies in Canada, are presented.

Advertising agencies, Advertising, Agencies, Surveys, Marketing industry, Customer satisfaction, Canadians, Customer relations

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