Marketing in the emerging era of build-to-order manufacturing

Article Abstract:

The long-term impact of the adoption of build-to-order (BTO) manufacturing strategies on the marketing function and the marketing strategies associated with successful BTO companies is examined. The thriving companies have an intimate understanding of their customers and the practice of BTO marketing will be central to the achievement of effective efficiency in marketing processes.

Forecasts, trends, outlooks, Marketing procedures, Advertising, Advertising and Related Services, Industrial Advertising, Manufacturing industry, Manufacturing industries, Forecasts and trends, Marketing, Market trend/market analysis, Company marketing practices, Business-to-business advertising, Business to business advertising

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Mature relationships: why does relational orientation turn into transaction orientation?

Article Abstract:

The theory of relationship marketing and a report research on the stages of relationships, characterized by initial transactional and increasing relational orientation is discussed. The research and development propositions regarding the movement of relational orientation towards transactional orientation in mature relationships are presented.

Evaluation, Customer service, Support services

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The impact of transactional and relational strategies in business markets: an agenda for inquiry

Article Abstract:

The importance of understanding the implications of transactional and relational strategies in business-to-business contexts is described. The main aim is to integrate conceptual and empirical research in this area.

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