Big Ad Agency Wrestles Account From Small Shop

Article Abstract:

WCRS lost its multimillion dollar worldwide account with Orange PLC to Lowe Lintas.

Radiotelephone communications, Cellular and Other Wireless Telecommunications, Contracts & orders received, Mobile Radio Services, Wireless communications services, Orange PLC, Lowe Lintas and Partners UK, WCRS Group PLC

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BT hires St. Luke's to improve its image in the youth market

Article Abstract:

The article discusses British Telecommunications PLC's (BT's) new contracts with two ad agencies to supplement Abbot Mead Vickers BBDO, its lead agency, which creates TV commercials and print ads for the mass consumer market. One of agencies, St. Luke's, won BT's project to structure the telecom company's brand for the future.

Telecommunications, New orders received, Telephone Communication, British Telecommunications PLC, St. Luke's Communications Ltd.

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Guinness picks AMV/BBDO and Saatchi to handle all ads

Article Abstract:

The article discusses Guinness' intent to consolidate its global advertising with just two agencies, Publicis Groupe SA's Saatchi and Saatchi and Omnicom Group Inc.'s Abbott Mead Vickers/BBDO.

Beer & Other Malt Beverages, Breweries, Malt beverages, Brewing industry, Guinness PLC, Saatchi & Saatchi Company PLC, Abbott Mead Vickers/BBDO Ltd.

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