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Forzani enters new market

Article Abstract:

Forzani Group Ltd of Calgary, Alberta, the operator of 125 sporting goods retail outlets in Canada under such names as Sports Experts, Forzani's and Sport Chek, will venture into electronic-commerce in Oct 2000. The retailer, which has already signed a C$3-million deal with both Canoe.ca and TSN.ca for the launching of its Web site, will also enter a new market niche with the planned launching of its Save on Sports discount chain of shops.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Sporting Goods, Bicycle Stores, Sporting Goods Stores, Bicycle stores

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Da bomb

Article Abstract:

Hallendesign.com, a graphic design firm based in Montreal, Quebec, used an innovative marketing campaign to promote its online service. The campaign features a time bomb, which is the size of a desktop alarm clock, and a plain brown wrapper with printed words detailing the company's 'QuickQuote' service. The online service, which is accessed via Hallendesign's Web site, provides clients with accurate design quotation within hours.

Author: Hubar, Brian M.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
Photofinishing, Micrographic Services, Halledesign.com

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