Scott cleans up the mess
Article Abstract:
Mississaga, Ontario-based Scott Paper Ltd has launced an advertising and promotional campaign for its new Scott Towels. The campaign, themed 'Big Mess,' includes a 30-sec TV commercial, radio and in-store promotions, print ads and direct-to-home sampling. The ads were created by Toronto, Ontario-based Enterprise Creative Selling, while the direct-to-home sampling is being handled by Promotions or Whatever, also based in Toronto.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
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High-speed sprinting
Article Abstract:
Videotron has launched a TV advertising campaign that is intended to widen its customer base and boost its high-speed cable Internet image. The campaign, which was developed by Montreal, Quebec-based Publicis*BCP, focuses on the superiority of Videotron's Internet appliance products. The commercial features well-known Canadian track and field sprinter Bruny Surin as a spokesperson.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
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